Do I really need to separate finances?

If you've taken outside capital - indisputably yes. If you haven't - you still should.

TL;DR If you’re running a business, do yourself a favor: keep your personal and business finances separate. It’ll save you time, money, and a massive headache down the road. Open a business account (Meow, Mercury), get a business card (Ramp), and keep receipts. You’ll thank yourself later.

Dalmatian Digest is a brief, occasional newsletter with practical, actionable operations tips for startup founders.

If you would like to be removed, just hit the “unsubscribe” link at the bottom. f you have friends who might find this helpful, feel free to forward it on!

Why This Matters

Every founder has that moment: staring at a tangled mess of transactions, trying to remember if that $67 charge at Amazon was for the office or your kid’s school supplies.

Note: While many of you reading this are likely far past having made this separation (and are probably going “duh…”), we’ve peeked behind the curtain of many businesses who have raised outside capital that still don’t have this right - so it felt worth sharing regardless.

When we say separate your finances, we mean putting personal and business expenses in their own lanes—because merging them is a fast track to confusion, bad data, and wasted time. And if you’ve raised money from anyone - it’s the bare minimum you should be doing as a fiduciary of someone else’s capital.

The easiest fix? A business credit card. It keeps spending clean, makes bookkeeping easier, and unlocks perks—more on that below.

Why Separating Finances is a Game Changer

Argument 1: Bad Data = Bad Decisions

Your financials drive every major business decision—cash flow, runway, budgets. If personal expenses are mixed in, your numbers are unreliable. And bad numbers lead to bad decisions.

Clean, separate data helps you track spending, spot trends, and actually understand your financial position.

Argument 2: Reimbursements Are a Nightmare (But They Don’t Have to Be)

Nobody enjoys playing detective with bank statements, trying to figure out which charges belong to the business.

Using a dedicated business credit card or bank account eliminates the guesswork. Even if a personal expense sneaks in, it’s easier to catch and correct, and pay the business back.

Argument 3: Your Bookkeeper (and Accountant) Will Love You

Bookkeeping isn’t cheap, and you don’t want to pay extra just because your expenses are a mess. Messy books = higher accounting fees. Keeping finances separate streamlines bookkeeping, reduces tax headaches, and helps you avoid costly errors.

At the end of the day, separating finances isn’t about making your life harder—it’s about making everything easier. Clean data, streamlined reimbursements, and stress-free bookkeeping all add up to one thing: more time and energy to focus on actually running your business. The sooner you set up a system, the less you’ll have to worry about financial chaos down the road.

How to Actually Do This

1. Open a business bank account

Your business needs its own checking account. Every transaction, every credit card payment—all of it—should run through here.

Best startup-friendly options? Mercury and Meow. If you want an institutional account (often something folks want if they’ve raised >$1M), go with JP Morgan.

2. Get a business credit card

Most bank accounts will come with a debit card, and ones like Mercury let you open a credit card once your balance is above $20k reliably. If you use Mercury or Meow1 , their built-in cards are great and will take you very far.

If you’ve raised substantial outside capital, we recommend getting a dedicated spend management program set up. Our favorite is Ramp - there’s no personal guarantee, they offer good AP/AR, and the cash back rewards are simple. Brex is a close second. If you want to sign up for either, send me a note - can get you a free $500. These both come with minimum capital requirements for linked bank account (Ramp’s is $25k).

✅ Business expenses only.

✅ If a personal charge sneaks in, flag it and fix it immediately. Ramp has an easy way to reject a personal expense and reimburse the business.

3. Keep receipts

Any of the banks & cards recommneded will help you keep track of receipts. Especially make sure to keep receipts for expenses >$75.

4. Keep books

Before you’ve raised capital or brought in substantial revenue, you’ll probably want to DIY. Eventually, you’ll want someone to keep your financials in check. A good bookkeeper saves you time, flags mistakes, and ensures your reports are accurate. We’ll probably do a whole other post soon on some tips here.

Separating business and personal finances isn’t just “good advice”—it’s essential. And, honestly? It just makes running your business way less stressful. If you haven’t done this yet, now’s the time. Your future self—and your future accountant—will thank you.

Dalmatian Digest is a brief, occasional newsletter with practical, actionable operations tips for startup founders.

If you would like to be removed, just hit the “unsubscribe” link at the bottom. f you have friends who might find this helpful, feel free to forward it on!

1  Both affiliate links - we are happy users of both internally at Dalmatian & externally with our clients.